Vision
From Palestine With Love seeks to connect its customers to Palestine, both land and people. From Palestine With Love does this by creating an avenue to help Palestinian farmers sell their products in a western market. We envision a future were the lives of Palestinians are improved by utilizing the creativity, and love of our community.
Mission
From Palestine With Love is the culture, the history, the generations of labor, and the connection to land. Our product represents the people and the history of Palestine. Our mission is to connect our communities closer to Palestine through the essential oil of our land.
From Palestine With Love seeks to connect its customers to Palestine, both land and people. From Palestine With Love does this by creating an avenue to help Palestinian farmers sell their products in a western market. We envision a future were the lives of Palestinians are improved by utilizing the creativity, and love of our community.
Mission
From Palestine With Love is the culture, the history, the generations of labor, and the connection to land. Our product represents the people and the history of Palestine. Our mission is to connect our communities closer to Palestine through the essential oil of our land.
What are our goals as a community?
• be a socially conscious choice for food lovers
• become a leading product for Arabs in the diaspora.
• be a respected member of the Arab food community.
• connect its customers to Palestine, both land and people.
• improve the lives of Palestinian farmers.
• be a socially conscious choice for food lovers
• become a leading product for Arabs in the diaspora.
• be a respected member of the Arab food community.
• connect its customers to Palestine, both land and people.
• improve the lives of Palestinian farmers.
Who are our Ideal Customers?
• Arab Americans who want high-quality food items.
• Other consumers who are looking for a conscious
consumer choice
Distribution
• Health food stores that sell socially conscious food products
(ex. rainbow grocery bulk food section)
• Direct to the consumer via Social Media and website
• Arab Americans who want high-quality food items.
• Other consumers who are looking for a conscious
consumer choice
Distribution
• Health food stores that sell socially conscious food products
(ex. rainbow grocery bulk food section)
• Direct to the consumer via Social Media and website
• Community
From Palestine With Love heavily values community.
Family, food, and community are an integral part of Palestinian culture. From Palestine With Love is inviting the world to join in, and experience what Palestinian culture can bring to the table.
• Food Justice
From Palestine With Love prides itself on being a company that fights for food justice. Knowing where our food comes from is crucial to building healthier communities. From Palestine With Love is a product that is brought directly to its customers from the hands of the farmers. Our olive oil is made in small batches and purchased directly from the growers/producers of the olives themselves.
• Human Rights
The Production of olive oil in Palestine has become a form
of resistance for the Palestinian people. For centuries it has been an essential export for the native population, although in the last century due to the Israeli occupation olive oil production has become a crucial method, of sustaining an economy that is under threat by military occupation.
From Palestine With Love heavily values community.
Family, food, and community are an integral part of Palestinian culture. From Palestine With Love is inviting the world to join in, and experience what Palestinian culture can bring to the table.
• Food Justice
From Palestine With Love prides itself on being a company that fights for food justice. Knowing where our food comes from is crucial to building healthier communities. From Palestine With Love is a product that is brought directly to its customers from the hands of the farmers. Our olive oil is made in small batches and purchased directly from the growers/producers of the olives themselves.
• Human Rights
The Production of olive oil in Palestine has become a form
of resistance for the Palestinian people. For centuries it has been an essential export for the native population, although in the last century due to the Israeli occupation olive oil production has become a crucial method, of sustaining an economy that is under threat by military occupation.
• Environmentalism
From Palestine With Love is cold-pressed olive oil utilizing a technique that has been in practice for centuries. All the olive oil is made in the same village where the olives are grown. Not only is there a lack of heat in the production process reducing the carbon footprint, but the grower-producer model is much less environmentally damaging compared to other global food supply chains.
• Connection to the Land
The Palestinian connection to the land is very important. From Palestine With Love’s mission is to connect Palestinians in the diaspora with their homeland. As well as introduce non-Palestinians to the essential oil of the Palestinian land.
From Palestine With Love is cold-pressed olive oil utilizing a technique that has been in practice for centuries. All the olive oil is made in the same village where the olives are grown. Not only is there a lack of heat in the production process reducing the carbon footprint, but the grower-producer model is much less environmentally damaging compared to other global food supply chains.
• Connection to the Land
The Palestinian connection to the land is very important. From Palestine With Love’s mission is to connect Palestinians in the diaspora with their homeland. As well as introduce non-Palestinians to the essential oil of the Palestinian land.
Typography
We decided to use Franklin Gothic because it has a large family that works well with the print. Since we are referencing script styles and serif styles in the logo that dates back to the early 20th century Franklin Gothic makes a perfect match.
Franklin Gothic and its related faces are a large family of sans-serif typefaces in the industrial or grotesque style developed in the early years of the 20th century by the type foundry American Type Founders and credited to its head designer Morris Fuller Benton. “Gothic” was a contemporary term meaning sans-serif.
Here you can see that this Palestine postage stamp from the early 20th century is using a very similar type face to Franklyn Gothic. The display type at the top is using a San Serif with alternating weights that only vary slightly. The heavier the font in the family the higher the contrast.
We decided to use Franklin Gothic because it has a large family that works well with the print. Since we are referencing script styles and serif styles in the logo that dates back to the early 20th century Franklin Gothic makes a perfect match.
Franklin Gothic and its related faces are a large family of sans-serif typefaces in the industrial or grotesque style developed in the early years of the 20th century by the type foundry American Type Founders and credited to its head designer Morris Fuller Benton. “Gothic” was a contemporary term meaning sans-serif.
Here you can see that this Palestine postage stamp from the early 20th century is using a very similar type face to Franklyn Gothic. The display type at the top is using a San Serif with alternating weights that only vary slightly. The heavier the font in the family the higher the contrast.
Patterns
After quite a bit of research and experimentation, we decided to use traditional Palestinian textiles as a reference for the patterns and shapes used in both the marketing material and the bottle label. The tightly woven geometric designs made for great intricate designs as well as large color blocks
.After quite a bit of research and experimentation, we decided to use traditional Palestinian textiles as a reference for the patterns and shapes used in both the marketing material and the bottle label. The tightly woven geometric designs made for great intricate designs as well as large color blocks
