BRAND IDENTITY DESIGNER
I’m a designer that wants to make an impact. By directly working with clients and indirectly on the broader culture. What I do has its foundation in visual storytelling with a heavy emphasis on context. Good design tells a story. I work hard to make every project unique, and specific, to address the project's goals. My goal is to make work that makes a cultural impact and will eventually touch the lives of people involved.
Design should be as interesting and fun for the client as it is for me. A design project is
an opportunity for clients to get reinvigorated about their business or new campaign.
Design projects offer clients the chance to explore new possibilities, investigate why they decided to start their venture, and discover what makes their business or campaign unique.
Design is more than pretty pictures. I believe
that good Design is investigative,thoughtful
and requires discovery. When working with clients I place a lot of emphasis on the
discovery process to find the core values, and principles of the project.
WHAT I DO
Brand Strategy
Brand Strategy is the estepilogical backbone of any brand. Brand strategy essentially focuses on the core values and messaging of the brand. This process is integral to creating great visual identities that speak to who the brand is. Discovering the vision for the company, intention for starting the company, core values, and beliefs of the company are all part and parcel of the strategy process. This information will help us determine the visual characteristics of the brand. With a clear understanding of the aspirations, beliefs, and personality of the company creating we can create a compelling and bespoke visual identity.- Brand Consulting
- Content Messaging
- Brand Messaging
- Discovery
- Research
Visual Identity
Visual Identity is the development of assets to create a visual language unique to your company. Logos, icons, Illustration, typefaces and colors all fall within this category. The most important of which is the logo. Every logo is drawn to reflect the values and messaging of the comapny. Illustrations, lettering, icons, typefaces and colors, can all be a part of a visual identity package. All of which correspond to one another in a bespoke and symbiotic manar.- Logo Design
- Lettering, Illustration
- Signage Design
- Mural Design
- Packaging
- Print Collateral
- Brand Guidelines
PROCESS
Discussion︎
We discuss your aspirations as a business owner. What's your story, why
did you start, what are your goals, and what is your vision for the futur of the company?
Strategy︎
We will analyze competitors in your field, and who your customer base is. This will help direct the visual portion of the project. Competitive audits and cusotmer persona analysis help us narrow down the visual direction of the project.
We will analyze competitors in your field, and who your customer base is. This will help direct the visual portion of the project. Competitive audits and cusotmer persona analysis help us narrow down the visual direction of the project.
Design︎
We get to work on the visual aspects of the project. Based on the research and discovery we committed to in the previous two steps we execute the visual direction of the project.
We get to work on the visual aspects of the project. Based on the research and discovery we committed to in the previous two steps we execute the visual direction of the project.
Finish line ︎
Files are handed off along with mockups and application instructions. No project is complete without a document that guides the client on how to apply the visual assets, to benifit their company.
Files are handed off along with mockups and application instructions. No project is complete without a document that guides the client on how to apply the visual assets, to benifit their company.