Design Challenge

Constant Flux is a brand that expands the current ways in which fitness centers are branded. The effort here is to create a brand that is both more expansive and elastic than current fitness branding systems. The use of textures and multiple lettering treatments allows this brand more room for improvisation. Just in the way, a skateboarding brand may have a general aesthetic although also leaves room for guest artists, or improvisation Constant Flux embraces this creative spirit.

Constant Flux wants to make fitness fun. It is both a fitness center and a lifestyle. Constant Flux invites fitness enthusiasts to be expressive, creative, and enthusiastic about working out. While most fitness cultures emphasize discipline and routine, Constant Flux believes that if you are having fun discipline and routine become simply a byproduct.

Key words: Focus, Progress, Strides, High Energy

Logo Mark 
Logo Mark Construction